After you have read this post, you will have some incredible tools to make your ads more powerful by getting people excited about your offer, overcoming objections or doubt, and getting them to take the actions you want.

Have you ever received a chain letter to send? They’re more common via email these days (“forward this email to five of your friends and you will received blessed good luck“) but have been around even before snail mail.

Continue reading “Model successful chain letters to excite emotions, defeat skepticism, and get action” »

“I’m mastering NLP language patterns easily and effortlessly. I’m learning how to incorporate them into my advertising and daily conversations and in the process my communications are becoming more elegant and persuasive.”

The best way to convince people of something is to have them convince themselves. Here’s a language pattern that gets the ball moving quickly in that direction.

Take the benefits of your product and convert them into the first person (I, me, my, mine) process. You can use these frames to get you started:

Continue reading “The Power of Persuasion: First Person Convincing” »

How would you like—using just a few words—to have your readers, viewers, or listeners completely remove the idea of using your competition’s products?

Normally, when we see or hear the word “new”, we tend to think of something positive. But there is a way to use “new” that can conjure up a whole slew of negative images, connotations, and reactions.

This pattern is often used in opinion pieces in newspapers. It has such awsome power that it’s gotten whole groups to change their minds.

Continue reading “How to Use “New” to Disparage Your Competition” »

Please do not read this blog post unless you really want to accelerate your website conversion rate.

Today, more than ever, the vast majority of humanity wants quick results–from microwave Mulai Kofta to becoming Instant Millionaires. And if you can promise quick results, you’d make a lot more money, don’t you agree?

How would you like to be able to tie in your offering with the highly desirable need-for-speed?

The language pattern you are about to learn is great because it not only presupposes that you will get them results quickly, but if they answer the question, it also presupposes that YOU will get them the results they want.

Here’s how to use it:

First, think of the positive result(s) your product or service delivers. How does your product help your prospects achieve their aspirations or how does it remove your prospects’ problem?

Then your place the outcome in a question that presupposes speed. Like this:

THE NLP LANGUAGE PATTERN:

How fast/quickly/soon do you want [POSITVE OUTCOME or RESULT/THEIR GOAL]?

“How fast do you want to get a job?” (Possibly for a resumé writing service)

“How quickly do you want to master persuasive language patterns?” (NLP Language Patterns for Advertising)

“How soon do you want smooth and beautiful skin?” (Possibly for a facial cream or acne remover)

Another useful way to use the Adjectives of Speed presupposition is to presuppose the results of your product or service will last a long time.

How long do you want [BENEFIT] to last?

“How long do you want your lawn to remain green?”

The Adjectives of Speed presupposition is a great pattern to use for headlines and subheads.

Give yourself permission to use this pattern today.

[Photo by Irargerich]